Brands should also be looking to incorporate in-app checkout and shoppable ads (ads with a built-in checkout function) on their social channels as a way to help further streamline the customer experience.
Author: John Sabwa
The On-Demand Economy shift
Fulfilling a client’s demand involves a lot of things, companies are moving away from the four Ps and offering extra so that the client experience can be good in order to achieve return clients in the process.
Personal Finance (leveling up)
I recently have been spending a lot of time on personal financing and investments options. I have also had to make friends whose thoughts resonate with mine especially financially. One thing that has happened a lot is me finding myself cutting out dudes I considered die-hard friends since I see their demands and value for Read More…
The Future of Radio (Part 3)
The internet complements broadcast radio; it does not supersede it and this has worked for media houses that have adopted internet platforms to broadcast.
The Future of Radio (Part 2)
People rely more on visual media hence Radio has to have not only to evolve digitally but also try to have a visual aspect.
The Future of Radio (Part 1)
The most trending shows are usually the morning and evening shows that it gets me thinking that Radio is surviving because of the traffic.
How to stay on your Budget while doing Grocery Shopping
This weekend I have had a lot of time doing shopping and reevaluating my shopping plans and understanding savings made since adopting some tips. We all love to visit the grocery store and the fresher products the store offers the more the consumers will flock in every week. I have in equal measure met consumers Read More…
Kenya’s Healthcare Rethink
Today, I would share some of my personal thoughts on the state of our health sector in the country and relate to some of my personal experiences both in-country and abroad. I say it’s critical that we as a country think about a better design for our health systems. When COVID started, we had time Read More…
Youth Guidance on Positive Development
Happy New Year readers. So one morning, I sat down under my apple tree sipping on a glass of mango juice and wondering why my Kamba Domestic manager sent me the text that she is harvesting mangoes and has enough money to take care of herself hence she doesn’t need the job anymore! Suddenly my Read More…
Entrepreneurship is never Ideas
In my Centonomy journey, I have met a lot of people in the same boat and we have conversed a lot. I am also in the habit of reading what successful entrepreneurs do so that I can ape some ethics, you know to fly high, learn to fly like with the eagle. It’s a struggle Read More…